Our DNA
We believe beauty is the outward expression of inner health and vitality. This belief, and our passion for better ways of doing things, is why we are:
Experts
The science of organics is our passion. It's what drives us to create our highly effective, award winning, cutting-edge organic skincare.
Organic
We believe that what you put on your body is as important as what you put into your body.
Trusted
We are independently verified by the industry's leading certifying bodies and organisations. They guarantee that we're working to the highest possible standards.
Ethical
Protecting this precious planet and its inhabitants is central to everything we make and do.
- People – we believe everyone has the right to health, knowledge and independence.
- Animals – we have never tested on animals, and everything we make is 100% vegetarian
- Ecology – reduce, reuse and recycle is our mantra, sustainability is our rule, minimal impact on the planet is our aim.
Holistic
We believe beauty comes from within; natural remedies and total wellbeing are central to who we are.